The visual identity overhaul centers on a newly engineered logo and a rigorous modular grid system deployed across all brand assets, including business cards, corporate documentation, certificates, and the digital interface. The structural framework relies on fixed geometric ratios to maintain complete visual alignment across both printed collateral and digital surfaces, ensuring absolute consistency in type scales, margins, and spatial distribution.
ADA Project
Year
2023
Client
ADA Project
ADA Project is the website for a contemporary art gallery based in Rome, designed to reflect the gallery’s curatorial identity through a minimal, content-driven interface. The project focuses on clarity, editorial rhythm, and visual balance, providing a flexible digital platform to present exhibitions, artists, and editorial content while maintaining a strong relationship between typography, imagery, and negative space.
Art directionWeb designWeb developmentVisual identityNewsletter developmentGraphic design
Website ↗
Wordpress
The website interface uses a stark, layout-driven architecture where negative space serves as the primary structural container for text and imagery. The digital experience is defined by minimalist interactive transitions and a strict cadence generated by fine black lines that partition the viewport. This layout grid controls the visual rhythm, defining boundaries while maintaining optimal readability and fluid responsive behavior.
